Online marketers who have email lists will all tell you that your email’s subject line is super-critical to your success. So with that said, we’ll talk about three proven tips to writing email-reading subject lines.
The first tip on writing an effective email subject line comes from a very obvious place: the newspaper. Studying newspaper and magazine headlines is easy to do, it’s entertaining, and you really can learn a lot if you think about what’s going on in them. Is that true and why so? Those are high-pressure writing jobs, they were created by professional journalists and writers, plus they simply have to do a good job. Those writers know full well the principles involved to capture and command human curiosity. They and you have the same objective in mind, and that is to get someone’s attention and compel them to read something. When you start reading newspapers, you’ll notice that there are certain headlines that sound highly mysterious and there are some that promise reveal something huge. Your subject lines must create desire, urge, and the need to know more by opening the email and reading it. If this strategy is good enough for professional writers such as copywriters, then you should realize that maybe you should pay attention to it. Always avoid running a line of garbage past your list, they’ll figure you out quick enough and it won’t be pretty. Write it in such a way that people will immediately know what the email is all about. You should always make the effort to lead your subscribers to the email in a straightforward way without misleading them. You really never want people to read your email and think they were tricked somehow by the subject line. It’s just like writing an ad, where you have to connect the headline with its body.After you have decided on a subject line, then maybe give it a little time to sink in and go back and see how it feels. Switch over to you being one of your email list readers, if you can , and ask yourself how it feels and makes you think. Do you get a “must read this now” feeling? Well… then if you don’t feel compelled to open it, chances are neither will anyone else. Also, you can do a test mailing to a small group of your subscribers and see what kind of response you get from them. Testing and tracking is a bit of an artform, but it is invaluable for optimizing any marketing message. Your customers will highly appreciate you when you put in this much effort into crafting out your emails and they will thank you by reading and forwarding your emails to their friends. All in all, email marketing can get complicated if you don’t keep the various elements in place. The subject lines of your e-mails are one of the most important parts of your campaigns. Even when you are only sending out a quick newsletter it is important to spend time composing the best subject line that you can so that more people will want to open your mails.
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